Formerly known as ADD, designer Wibke Deertz has re-branded his line A.D.Deertz, marking the label’s directional shift from unisex clothing to solely menswear. The change comes as an extension of ADD’s reputation as a label that avoids “short cuts and dispensable gimmicks, while focusing on the subtleties of its collection.” The transition begins with the fall collection, but the benefits of focusing attention on menswear can be seen most in the spring collection, where Deertz’s penchant for practical no-nonsense pieces has evolved into a relaxed range of colorful separates. Taking to hues of orange, blue, purple and yellow, Deertz has skillfully pieced together an interchangeable collection of cuffed shorts, slouchy tops, light outerwear and a string of trousers with varying loose silhouettes. Altogether, the spring collection does not disappoint, improving the aesthetic we have become accustomed to, but with Deertz’s new devotion to menswear, fall 2010 should offer the perfect opportunity for several more exciting pieces.
