Diesel calls on French fashion photographer Karim Sadli to shoot its spring-summer 2015 advertising campaign starring models Reuben Ramacher and Julia Nobis. Discussing Sadli’s work, Diesel Black Gold creative director Andres Melbostad shares, “Karim Sadli has perfectly represented the Diesel Black Gold Spring ’15 attitude embodied by Julia and Reuben. I love the earnest and direct mood of the images.” Bringing a certain edge to the outing, Reuben’s motocross-inspired wardrobe features graphics that were applied to leather jackets using white on white graffiti. / Makeup by Christelle Cocquet. Hair by Damien Boissinot.
