New York-based fashion brand Tim Coppens debuts its first advertising campaign for fall-winter 2015. Collaborating with creative director Nicolas Santos and photographer T-Bone Fletcher, Tim Coppens heads to Harlem, New York to capture its premier advertisement. Red model Ilir Shanja is front and center, taking to the streets for nonchalant images. Captured on film, the raw outing resonates with the mood of a documentary. Going for a realistic approach to the season, Ilir is even featured as he arrived for the day’s shoot–with no hair and makeup team.
