John Varvatos Heads in New Direction for Spring Ads, Taps Model Sid Ellisdon

The Fashionisto

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Published February 16, 2016

Sid Ellisdon models a striped suit for John Varvatos' spring-summer 2016 campaign.Pin
Sid Ellisdon models a striped suit for John Varvatos’ spring-summer 2016 campaign.

Spring marks a new chapter for John Varvatos branding. The designer has parted ways with longtime collaborator photographer Danny Clinch, but that’s not the only change. Instead of featuring a rock musician in his latest campaign, Varvatos tapped model Sid Ellisdon to front the outing. Posing for black & white images, Sid is photographed by Billy Kidd.

Related: John Varvatos Spring/Summer 2016 Menswear

Talking to WWD about the advertisement, Varvatos shared, “Rock extends beyond a genre or a moment and embodies a lifestyle unlike any other.” The American designer continues, “With the new campaign, the message we’re communicating is: we salute individuality, authenticity, freedom and rebellion. Achieve greatness in your own way.”

John Varvatos Spring/Summer 2016 Campaign

Sid Ellisdon pictured in sunglasses for John Varvatos spring-summer 2016 advertising campaign.Pin
Sid Ellisdon pictured in sunglasses for John Varvatos spring-summer 2016 advertising campaign.

John Varvatos Spring Tailoring

John-Varvatos-Spring-Summer-2016-Collection-New-York-Fashion-Week-Men-036Pin
John Varvatos has a striped spring moment with skinny tailored suiting as model Lucky Blue Smith channels Billy Idol.
John-Varvatos-Spring-Summer-2016-Collection-New-York-Fashion-Week-Men-029Pin
John Varvatos goes elegant with a double-breasted jacket and slim-cut trousers, worn by Miles McMillan for spring.

John Varvatos Spring/Summer 2016 Campaign Video

Shop John Varvatos Striped Fashions

John Varvatos Linen Stripe JacketPin
John Varvatos Linen Stripe Jacket
John Varvatos Vintage Cotton Stripe JacketPin
John Varvatos Vintage Cotton Stripe Jacket
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