McQ Alexander McQueen strikes up a chord of rebellion and uses its fall-winter 2016 campaign to introduce us to Japanese psychedelic noise-rock band Bo Ningen. The long-haired band consists of Taigen Kawabe, Yuki Tsujii, Kohhei Matsuda and Monchan Monna. The foursome links up with photographer Harley Weir for McQ’s advertising portraits. Emphasizing a modern code of dress, Bo Ningen wears pieces from both the brand’s women’s and men’s collections.
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The selection of the band to front the campaign coincides with the season’s inspiration from McQ’s women’s collection. The new outing looks to Tokyo, informed by the boundary-breaking youth who formed the 1970s Shinjuku club scene. Talking about appearing in the advertisement, Bo Ningen guitarist Tsujii shares, “It was such an extraordinary experience to be a part of McQ’s campaign. They eagerly collaborate with artists and musicians, whilst keeping the charm of the brand, unlike other conventional houses.” The band will continue a collaboration with McQ, wearing the label’s clothing for a number of their European tour dates.
Bo Ningen for McQ Alexander McQueen Fall/Winter 2016 Campaign
