H&M Gets Gritty with Its Rugged Luxe Summer Style Edit

H&M Gets Gritty with Its Rugged Luxe Summer Style Edit

H&M’s latest style chapter swaps polish for patina. In this “Rugged Luxe” edit, downtown backstreets become the backdrop for a wardrobe soaked in nostalgia—baggy denim, layered tanks, slouchy resort shirts, and printed tees that recall roadside Americana. H&M “Rugged Luxe” Edit There’s an air of …

Theo James Takes the Stage for Church’s Spring 2025 Ad

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Theo James Takes the Stage for Church’s Spring 2025 Ad

Church’s enlists British actor Theo James as the face of its spring-summer 2025 campaign, titled “Stage Craft.” Captured in black-and-white images by photographer Phil Poynter and creatively directed by David James, the series plays with dualities—public and private, poised and relaxed—capturing James as a man …