Soul Scene: Gucci Unveils Pre-Fall ’17 Campaign

The Fashionisto

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Published April 13, 2017

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Updated February 15, 2023

Models Keiron Caynes and Bakay Diaby come together for Gucci's pre-fall 2017 men's campaign.Pin
Models Keiron Caynes and Bakay Diaby come together for Gucci’s pre-fall 2017 men’s campaign.

Gucci makes a play for diversity with its latest advertising. The Italian fashion house enlists an all-black cast for its new pre-fall 2017 campaign. The outing features models Keiron Caynes, Alton Mason, and Bakay Diaby, alongside street cast designers.

Related: Gucci Delivers Eclectic Pre-Fall ’17 Collection

Gucci creative director Alessandro Michele references the exhibit, Made You Look for the season. The exhibition, which was housed at the Photographer’s Gallery in London explored black masculinity in various forms. One artist that stood out was none other than Malick Sidibé.

Related: Nick Fortna Takes the Backseat to Gucci Eyewear for Spring ’17 Campaign

The artist’s body of work is largely recognized for his portraits, which documented the nightlight in West Africa’s Bamako, Mali. Celebrating the sixties music movement, Northern Soul, Gucci stages a grand dance party at London’s Mildmay Club. Glen Luchford photographs the vibrant outing.

Gucci Pre-Fall 2017 Men’s Campaign

Italian fashion brand Gucci delivers a colorful explosion for its pre-fall 2017 men's collection.Pin
Italian fashion brand Gucci delivers a colorful explosion for its pre-fall 2017 men’s collection.
Gucci delivers a teal leather tracksuit for its pre-fall 2017 men's collection.Pin
Gucci delivers a teal leather tracksuit for its pre-fall 2017 men’s collection.
Glen Luchford captures a black and white portrait for Gucci's pre-fall 2017 men's campaign.Pin
Glen Luchford captures a black and white portrait of Alton Mason for Gucci’s pre-fall 2017 men’s campaign.
Alessandro Michele designs a dandy floral print tuxedo for Gucci's pre-fall 2017 collection.Pin
Alessandro Michele designs a dandy floral print tuxedo for Gucci’s pre-fall 2017 collection.

Video: Gucci Pre-Fall 2017 Campaign


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