Samsonite means business with its latest advertisement. Known for its quality luggage, the brand puts the spotlight on its Business range. Rankin and his in-house creative agency The Full Service reunite with Samsonite for the outing. The results blend a seamless luxury feel with an everyday practicality. Models O’Shea Robertson, Sang Woo Kim, Jack Guinness, and Paul Sculfor appear in the advertisement.
Related: The Serious Traveller | Rankin Shoots Samsonite Campaign
An interactive campaign with the models will feature them sharing the details of their bags. Rankin talks about the innovative nature of the project. The photographer shares, “I’ve never done anything like this before, but that’s what The Full Service is about. We always do something that’s bonkers, untried, untested, we take risks and they pay off. This super shoot will pave the way for creative marketing in the future.”
Samsonite Business Range 2017 Campaign
Photographer/Director: Rankin
DOP: Tony C Miller
Creative: The Full Service
Executive producer: Nicola Kenney
Producer: James Fuller
Make-up: Holly Silius
Hair stylist: Nick Irwin
Stylist: Mike Adler
