The Grunge Evolution: H&M Goes Rugged for Fall Style Edit

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The Fashionisto

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Published November 7, 2017

H&M embraces stripes, plaid, denim, and houndstooth for a new grunge style edit.Pin
H&M embraces stripes, plaid, denim, and houndstooth for a new grunge style edit.

H&M Men’s Rugged Style Edit: The Evolution of Grunge

Currently, the nineties are enjoying a comeback in a big way. You can look to everyone from Tommy Hilfiger to Alexander Wang for nineties inspiration. Now, H&M gets in on the fun. However, they look to the grunge aesthetic of the early nineties. The Swedish brand releases new must-haves from its Divided range. Elongated modern shapes meet the throwback vibe of stripes, bleach stains, and more. Twin models Clint and Lee bring H&M’s grunge style to life with an inspiring edit. The models join Louis Marzin in a selection that includes casual jackets, denim, coats, and tees. Shop the featured pieces and more on HM.com.

Related: In the Know | H&M Rounds Up Fresh Menswear Trends

Fall layering is at play with a modern update to nineties grunge style.Pin
Fall layering is at play with H&M’s modern update to nineties grunge style.

Swedish brand H&M delivers "Misfits" fashions for its grunge-inspired arrivals.Pin
Swedish brand H&M delivers “Misfits” fashions for its grunge-inspired arrivals.
Grunge style is revisited for H&M's latest fall edit.Pin
Grunge style is revisited for H&M’s latest fall edit.
H&M Divided inspires with a grunge-inspired men's outing.Pin
H&M Divided inspires with a grunge-inspired men’s outing.

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