Bottega Veneta unveils the next installment of the Art of Collaboration with its spring-summer 2018 campaign. The advertisement also marks the brand’s digital-first outing. Created by the agency Baron & Baron, the campaign is entitled “Reflections.” The Italian fashion house prepares for the launch of a series of six cinematic films directed by Fabien Baron. A team of collaborators comes together to accomplish the feat.
Related: Bottega Veneta Embraces Color & Texture for Spring ’18 Collection
Baron works with Bottega Veneta creative director Tomas Maier, cinematographer Philippe Le Sourd, set designer Stefan Beckman, and composer Johnny Jewel. Front and center, Janis Ancens represents menswear for the season. Discussing the campaign, Maier says, We have always told stories about our products and our brand.
He continues, The evolution of the Art of Collaboration enables us to reach and have a dialogue with the customer on his or her own terms.
