Fossil enlists Welsh model Matthew Hitt as the star of its summer 2018 campaign. Matthew charms in a studio image for the advertisement. All smiles, Matthew links up with photographer Billy Kidd as he showcases one of Fossil’s latest watches. He wears one of the Fossil Q hybrid smartwatches.
Related: Matthew Hitt Rocks Quintessential Shades from Warby Parker
This is an exciting time in the watch industry, with so many new brands and advancements in technology,
says Fossil Brand vice president Adele Weber. Fossil has always blazed a trail in the watch world with the latest innovations while also focusing on the emotional connection you have to your watch.
Weber continues, This season we celebrate authentic and optimistic personalities in the arts who embrace innovation and inspire us to be present in multiple verticals. We are so excited to have these creative gurus in our latest campaign as they bring our collection to life.
About Matthew Hitt
Matthew Hitt was born and raised in Wales. After finishing a degree in English Literature at Cardiff University, he was scouted by a model agent and moved to New York in 2011. Shortly after moving to the States he formed a band, named it Drowners, and started rehearsing songs he’d been writing over the previous few years. Drowners were signed a few months later and to date have released full-length LPs. The band has also toured extensively, performing across Europe and the States, making appearances at Coachella and Lollapalooza. Working on new songs and continuing to model, he currently resides in Chinatown, NYC.
