H&M Updates Its Linen Staples with a Sleek Seasonal Shift

H&M Updates Its Linen Staples with a Sleek Seasonal Shift

H&M continues its exploration of linen with sharper focus this season. Where earlier drops played up sun-bleached drawstrings and terry-washed ease, this new release shifts tailored—suggesting that the brand’s linen story now includes city sidewalks and summer weddings. H&M Men’s Linen Edit Familiar territory returns …

Brunello Cucinelli Channels Vintage Flight for Spring 2025

Brunello Cucinelli Channels Vintage Flight for Spring 2025

The first chapter of Brunello Cucinelli’s spring-summer 2025 campaign, titled “Prelude to Discovery,” opens like a vintage postcard found in a worn leather satchel. Photographed by Morgan Pilcher with styling by Michela Buratti, the chapter takes place in an airfield bathed in golden hour light. …