News | Patrik Ervell Launches Webstore

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Patrik Ervell opens up his penchant for minimalist design to a wider audience with the release of his webstore. As Ervell expressed to WWD, “Certain brands are more suited for this than others, and I think mine really is perfectly matched for it because my aesthetic has always been modern, and there’s no more modern presentation than an online store. It might be more challenging if you’re aspiring to an old-timey feeling. And I already see my consumer as a guy who’s buying primarily online. He’s not spending his weekends shopping. We already did a significant direct-to-consumer business just from our customers reaching out to us, and this is a logical next step.” View the new webstore here.