Patrick Petitjean by Glen Luchford for Joop! Fall 2010 Campaign

The Fashionisto

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Published July 29, 2010

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Updated March 25, 2023

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A diffusion label short, Germany’s Joop! begins a new chapter with the fall season, channeling all creative energy into the mainline. Embracing the path to luxury, French model Patrick Petitjean leads the season’s campaign in a shoot photographed by the talented Glen Luchford.

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