Man In Black–Spanish label Massimo Dutti taps model Oriol Elcacho to star in the video commercial of its latest fragrance, named In Black. Conceived for a dynamic man, who also loves to seduce with his modern charisma, In Black is a scent that perfectly fits the Spanish model, who appears with an infectious smile, in a black & white commercial inside an unfurnished room. A classic soundtrack, provided by Bryan Ferry’s rendition of the 1955 hit The Way You Look Tonight by Frank Sinatra, is the perfect accompaniment.