Sam In Motion–After fronting Calliope’s fall/winter 2012 campaign, British model Sam Webb returns in a series of short videos for the fall/winter 2012 lookbook of the Italian label. Directed delivering his unique charisma and inborn appeal, the Birmingham-born model sports checked shirts, colorful wool jumpers and printed tees, providing infectious smiles, and showing his great screen presence, taking the thunder away from Canadian beauty Jessica Stam.