Collaboration of Creativity–AllSaints debuts their first ever campaign for the fall/winter 2012 season, a collective effort involving chief creative officer Wil Beedle, photographer Aitken Jolly, director Tom Beard, and a cast of emerging and established creative talent, including model Tony Ward, fine art painter Tomo Campbell, and Dazed & Confused editor Stuart Hammond, to name a few. The integrated marketing campaign implements film, online, and photography for an unmatched experience found here to capture the vitality and essence of the brand. The campaign photos feature the striking pool of talent modeling the upcoming season’s monochromatic collection of sleek silhouettes grounded with militaristic and rugged undertones, while the film and online platform allow viewers to take a deeper look into both the label and the cast of the campaign.
