Aaron Judge, the respected New York Yankees captain, exudes the confidence of a true champion in the new campaign for Ralph Lauren’s Polo 67 Eau de Toilette. Set against the backdrop of America’s favorite pastime, Judge’s commanding presence captures the essence of Polo 67—a fragrance that celebrates the boldness of those who dare to pursue their dreams.
Aaron Judge for Polo 67 Advertisement
The Polo 67 ad portrays Judge as a passionate athlete, mirroring Ralph Lauren’s dedication to creating distinctive scents. “In both the world of sport and the world of fragrance, it’s passion that sets things apart,” shares Ralph Lauren. “Aaron Judge’s genuine love for baseball embodies what I most believe in—a commitment to excellence and the art of doing what you love.”
Throughout the Polo 67 advertisement, Judge’s powerful stance and focused gaze reflect the strong, woodsy, and citrusy notes of Polo 67. His white tee, classic denim, and the clean lines of the Polo cap serve as visual metaphors for the fragrance’s straightforward appeal.
The campaign, deeply rooted in the tradition of American sports heroes, perfectly aligns with Judge’s image, exuding an athletic spirit as fresh and invigorating as the scent itself. It portrays determination and grit, much like the lasting heart of Haitian vetiver and sandalwood that anchors Polo 67’s base notes.
Polo 67, a woody and citrus fragrance, tells a story of dreams and determination through its olfactory layers. The crisp start of a new challenge is evoked by top notes of bergamot essence and a breezy aquatic accord.
Mid notes of pineapple, sunflower seeds accord, and clary sage essence mesh, symbolizing the bloom of potential. Inspired by sports heroes, Polo 67 marries the artistry of perfumery with the art of living your passion.
