This is Abercrombie & Fitch
Unveiling its holiday 2016 advertising campaign, Abercrombie & Fitch makes a strong statement about its evolution of image. The brand’s president and chief merchandising officer, Fran Horowitz shares, “This new brand position is the product of an 18-month effort to create a brand identity that communicates our focus on our customers’ needs and aspirations.”
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Horowitz continues, “Rather than buying clothes that symbolize membership in an exclusive group, today’s consumer celebrates individuality and uniqueness. Our new brand reflects that confidence and independence of spirit as well as our own dedication to a more diverse and inclusive culture.”
Abercrombie & Fitch Holiday 2016 Campaign Photographed by Matt Jones
Abercrombie & Fitch Holiday 2016 Campaign Photographed by Josh Olins
