This is Abercrombie & Fitch: Discover the Brand’s Holiday Campaign

The Fashionisto

/

Published October 14, 2016

Ty Ogunkoya stars in Abercrombie & Fitch's holiday 2016 advertising campaign.Pin
Ty Ogunkoya stars in Abercrombie & Fitch’s holiday 2016 advertising campaign.

This is Abercrombie & Fitch

Unveiling its holiday 2016 advertising campaign, Abercrombie & Fitch makes a strong statement about its evolution of image. The brand’s president and chief merchandising officer, Fran Horowitz shares, “This new brand position is the product of an 18-month effort to create a brand identity that communicates our focus on our customers’ needs and aspirations.”

Related: Sweater Spotlight | Abercrombie & Fitch’s Shawl Cardigans

Horowitz continues, “Rather than buying clothes that symbolize membership in an exclusive group, today’s consumer celebrates individuality and uniqueness. Our new brand reflects that confidence and independence of spirit as well as our own dedication to a more diverse and inclusive culture.”

Abercrombie & Fitch Holiday 2016 Campaign Photographed by Matt Jones

Matt Jones photographs Abercrombie & Fitch's holiday 2016 advertising campaign.Pin
Matt Jones photographs Abercrombie & Fitch’s holiday 2016 advertising campaign.
Matthew Hitt charms with a smile for Abercrombie & Fitch's holiday 2016 advertising campaign.Pin
Matthew Hitt charms with a smile for Abercrombie & Fitch’s holiday 2016 advertising campaign.

Abercrombie & Fitch Holiday 2016 Campaign Photographed by Josh Olins

Model Matthew Hitt dons a striped sweater for Abercrombie & Fitch's holiday 2016 advertising campaign.Pin
Model Matthew Hitt dons a striped sweater for Abercrombie & Fitch’s holiday 2016 advertising campaign.
Josh Olins photographs Matthew Hitt for Abercrombie & Fitch's holiday 2016 campaign.Pin
Josh Olins photographs Matthew Hitt for Abercrombie & Fitch’s holiday 2016 campaign.

Recent Updates

John Varvatos Resort 2024 Embraces a Gothic Gaze

John Varvatos Resort 2024 Embraces a Gothic Gaze

John Varvatos introduces its resort 2024 collection, “Gothic Gaze.” Steeped in dark, dramatic tones, shades of ripened wine, a deep ...
Banana Republic’s Holiday 2024 Ad Embarks on a Festive Bay Area Adventure

Banana Republic’s Holiday 2024 Ad Embarks on a Festive Bay Area Adventure

Banana Republic launches its holiday 2024 campaign, infusing the season with the magic of nostalgia and the thrill of discovery ...
Jimmy Choo’s New Campaign Sees Winter Glamour, Parisian Flair

Jimmy Choo’s New Campaign Sees Winter Glamour, Parisian Flair

After setting a striking scene across London’s streets, Jimmy Choo returns with a fresh injection of glamour in its winter ...
Damson Idris Fronts Tommy Hilfiger’s Holiday Ad, Masters Festive Cool

Damson Idris Fronts Tommy Hilfiger’s Holiday Ad, Masters Festive Cool

Tommy Hilfiger taps its menswear ambassador Damson Idris to headline the holiday 2024 campaign. The 33-year-old actor brings his cool ...
It’s a Pure Denim Fest for Dsquared2’s Fall Campaign

It’s a Pure Denim Fest for Dsquared2’s Fall Campaign

After a fall campaign that effortlessly bridged casual days and formal nights, Dsquared2 returns, focusing boldly on denim essentials. Giampaolo ...
Berluti’s Fall 2024 Campaign Honors Tradition & Craft

Berluti’s Fall 2024 Campaign Honors Tradition & Craft

Berluti presents its fall-winter 2024 campaign, featuring Thibaud Charon and Xu Meen against a moody wooden backdrop. Before Bastian Achard’s ...