Last spring, Abercrombie & Fitch made headlines with news that the brand was ditching its signature advertisements and heading in a fresh new direction. Showcasing its new course, Abercrombie & Fitch revisits its sporting goods roots with the first men’s offering from brand creative director Aaron Levine.
Abercrombie & Fitch Spring 2016 Men’s Lookbook
Sporting a casual edge, model Alex Libby is front and center, offering the brand a rugged attitude. Alex is photographed by Zachary Michael for Abercrombie & Fitch’s spring 2016 lookbook. The outing features Levine’s collection, which finds its inspiration in Abercrombie & Fitch’s heritage, which dates back to its launch in New York in 1892.
References to artists and photographers that split time between the Big Apple and Africa also influence the range. Styles capture the mixed spirit of the laid-back urbanite and the spirited adventurer on safari. Collection highlights include cableknit sweaters, parkas, bomber jackets and linen shirts.
