For fall 2024, Abercrombie & Fitch partners with the National Football League (NFL) again. This collaboration features a new campaign spotlighting the NFL collection alongside notable athletes.
The Abercrombie & Fitch x NFL advertisement features TJ Watt, linebacker for the Pittsburgh Steelers; Nick Chubb, running back for the Cleveland Browns; Fred Warner, linebacker for the San Francisco 49ers; and Rome Odunze, wide receiver for the Chicago Bears.
Abercrombie & Fitch x NFL Collection Campaign
“Outside of football, I’ve always been a fan of Abercrombie,” shares TJ Watt. “I didn’t even realize how much product of theirs I wear until my wife let me know.” He adds, “The NFL Tees have a cool vintage look and feel.”
The Abercrombie & Fitch fall 2024 NFL collection embodies the spirit of all 32 NFL teams. It includes various apparel, from hoodies and T-shirts to sweatshirts, outerwear, and hats.
“We are excited to expand upon our successful Abercrombie x NFL franchise with an expanded assortment across men’s, women’s and kids for this upcoming season,” states Corey Robinson, Chief Product Officer of Abercrombie & Fitch Co.
Robinson further explains, “This collection has consistently exceeded our expectations, and we are thrilled to continue to innovate and expand our product offerings with this program, particularly with our authentic partnership with NFL players.”
Abercrombie & Fitch’s NFL collection celebrates football and reinforces the brand’s commitment to capturing the essence of sports culture in style.
