ADD Spring 2009

The Fashionisto

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Published February 20, 2009

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ADD is based in Berlin. The label created in 1999 believes that the constrictive nature of seasons can have a stifling affect on creativity. Instead of focusing on two collections a year, ADD maintains a diffusion line called ADD Standard. ADD Standard offers a stable selection of their favorite pieces for both men and women. Outside this line, ADD approaches seasonal collections with a unisex focus. Their main priority when designing is to avoid the artificial and create clothes with purpose that both men and women can wear. The latest spring collection adheres to this principle beautifully. Taking simple basics like tops and trousers, the portions are slightly enlarged, a spring palette of pastels applied, and the look refined with rope-thin belts.


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2 thoughts on “ADD Spring 2009”

  1. I wore a braided belt recently.
    So…as an unbiased reader, I would like to say that I enjoyed this collection.
    The colours were interesting to me as well.

  2. I wore a braided belt recently.
    So…as an unbiased reader, I would like to say that I enjoyed this collection.
    The colours were interesting to me as well.

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