A new collaboration between adidas and Beyoncé’s Ivy Park brand debuts this summer. Ivytopia is the name of the new collection, providing a voyage to seek one’s particular nirvana. The latest range from adidas and Ivy Park continues to provide inclusive and gender-neutral sizing for various fashions, footwear, sports gear, and accessories.
adidas x Ivy Park Ivytopia Campaign
For the adidas x Ivy Park Ivytopia advertising campaign, model Harvey Newton-Haydon takes the spotlight. The photographs of Harvey reflect a transformative experience with a clean abstract set and spectacular color illuminations. Harvey makes a statement by wearing the collection’s bold clothing and the new version of the Savage shoe with a pop of color.
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Adidas and Ivy Park envisage Ivytopia, a unique state of mind and transformational paradise. Whether traversing mountains, the seaside, or a metropolitan area, there are unlimited opportunities for daydreaming and exploring. The adidas x Ivy Park collection includes the color combinations pyrite/silver and hawk’s eye/khaki, among others. The hues dress everything from shorts and tanks to tees and joggers.
