Tumi launches its new Latitude collection with a campaign featuring Alexander Skarsgård. Traveling the world, Skarsgård puts the premium range to the test. The durability, quality, and functionality of Tumi’s hard-shell luggage meet the demands of worldwide travel as evidenced by Skarsgård’s travels. His journeys take him far and wide from Italy and Hungary to Washington.
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I couldn’t have dreamed of a better experience being part of the TUMI Latitude campaign,
shares Skarsgård. I got to travel around the world with a ragtag of lovely and incredibly talented people. The product itself is quite impressive–I even tried to intentionally break the bag a couple of times, with no success of course.
Tumi creative director Victor Sanz adds, With each new collection, TUMI strives to provide our customers with top-of-the-line performance, design, and style.
Sanz explains, With Latitude, we wanted to create a collection that offers the best of the best in terms of innovation and aesthetic, which pushed us to improve weight, function, durability, organization and more. We are consistently inspired by global citizens on unique journeys, and partnering with Alexander to share in such an amazing worldwide journey was an incredible experience.
Alexander Skarsgård for Tumi Latitude Campaign
Tumi Latitude Collection
