Allen Edmonds Reserve Sets New Standard for Luxury Footwear

The Fashionisto

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Published August 23, 2024

Allen Edmonds unveils its Reserve collection campaign featuring model Sean O’Pry and the Reserve Maxwell Derby.Pin
Allen Edmonds unveils its Reserve collection campaign featuring model Sean O’Pry and the Reserve Maxwell Derby. Photo: Cliff Watts / Allen Edmonds

Allen Edmonds has unveiled its new Reserve collection, a luxurious range crafted in small quantities at its Port Washington, Wisconsin workshop. This approach allows for meticulous attention to detail, elevating the art of shoemaking.

Allen Edmonds Reserve Collection

Sean O’Pry takes in the beauty of Allen Edmonds’ Reserve Mason Wingtip Derby. Pin
Sean O’Pry takes in the beauty of Allen Edmonds’ Reserve Mason Wingtip Derby. Photo: Cliff Watts / Allen Edmonds

The Reserve collection’s campaign draws inspiration from the world’s most esteemed museums, where rare and exquisite objects are showcased. Top model Sean O’Pry stars in the striking campaign, lensed by Cliff Watts at Pier 59 Studios and styled by Maryam Malakpour.

As noted by Allen Edmonds, this visual narrative is the culmination of a century-long legacy.

Model Sean O’Pry strikes a pose in Allen Edmonds’ Reserve Maddox Wingtip Boot for the new campaign.Pin
Model Sean O’Pry strikes a pose in Allen Edmonds’ Reserve Maddox Wingtip Boot for the new campaign. Photo: Cliff Watts / Allen Edmonds

At the heart of the Reserve collection lies the brand’s signature Goodyear bench welt, paired with soft leather linings in natural hues that celebrate the beauty of quality raw materials and American craftsmanship.

Allen Edmonds enlists Sean O’Pry as the star of its new Reserve collection advertisement featuring the Reserve Maxwell Derby. Pin
Allen Edmonds enlists Sean O’Pry as the star of its new Reserve collection advertisement featuring the Reserve Maxwell Derby. Photo: Cliff Watts / Allen Edmonds

Complementing these elements are durable, hand-stained Italian vegetable-tanned leather soles crafted with precision and care. Traditional brass nails adorn the heel top lifts, underscoring the collection’s commitment to quality and attention to detail.

Allen Edmonds Reserve Collection 008Pin
Allen Edmonds’ Reserve collection features four styles in different colorways and finishes. Photo: Allen Edmonds

The Reserve collection comprises four styles: the Reserve Maxwell Derby, Reserve Mason Wingtip Derby, Reserve Maddox Wingtip Boot, and Reserve Murray Cap-Toe Oxford.

The Reserve Maddox Wingtip Boot takes the spotlight in Allen Edmonds’ new campaign featuring Sean O’Pry.Pin
The Reserve Maddox Wingtip Boot takes the spotlight in Allen Edmonds’ new campaign featuring Sean O’Pry. Photo: Cliff Watts / Allen Edmonds

Each is available in rich shades, ranging from hues of brown and navy to black, reflecting the sophistication and elegance that define the range.

Sean O’Pry slips into Allen Edmonds’ Reserve Mason Wingtip Derby.Pin
Sean O’Pry slips into Allen Edmonds’ Reserve Mason Wingtip Derby. Photo: Cliff Watts / Allen Edmonds

The Reserve collection complements the brand’s esteemed offerings and solidifies Allen Edmonds’ position as a master of luxury shoemaking, where tradition meets innovation.

A sleek vision in a pinstripe suit, Sean O’Pry wears the Reserve Maxwell Derby for Allen Edmonds’ latest campaign.Pin
A sleek vision in a pinstripe suit, Sean O’Pry wears the Reserve Maxwell Derby for Allen Edmonds’ latest campaign. Photo: Cliff Watts / Allen Edmonds

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