Bonner Bolton + More Rock The New American Jean for AE

The Fashionisto

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Published December 15, 2017

Professional bull rider Bonner Bolton stars in American Eagle's fall-winter 2017 denim campaign.Pin
Professional bull rider Bonner Bolton stars in American Eagle’s fall-winter 2017 denim campaign.

American Eagle highlights its denim selection with its fall-winter 2017 campaign. Entitled “The New American Jean,” the advertisement features professional bull rider Bonner Bolton, rapper Joey Bada$$, and basketball player Brandon Ingram. The brand’s global brand president Chad Kessler discusses the outing. We are continuously evolving our technology to represent a new stand in denim, says Kessler. American Eagle’s denim campaign highlights its marriage of modern fits, washes, and fabrications. The collection offers both slimmer and flex fits.

Related: Cameron Dallas, Jacob Whitesides + More Star in American Eagle’s Campaign

American Eagle Fall/Winter 2017 Denim Campaign

Rapper Joey Bada$$ fronts American Eagle's fall-winter 2017 denim campaign.Pin
Rapper Joey Bada$$ fronts American Eagle’s fall-winter 2017 denim campaign.
Bonner Bolton takes to the beach for American Eagle's fall-winter 2017 denim campaign.Pin
Bonner Bolton takes to the beach for American Eagle’s fall-winter 2017 denim campaign.
Basketball player Brandon Ingram stars in American Eagle's fall-winter 2017 denim campaign.Pin
Basketball player Brandon Ingram stars in American Eagle’s fall-winter 2017 denim campaign.