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Exuding minimalist chic, AMIRI’s Core collection campaign captures the essence of California’s laid-back luxury. Starring model Thatcher Thornton, the advertisement offers subtle contrasts, with each black-and-white image captured by photography duo HART LËSHKINA.
AMIRI Core Collection
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Styled by Gro Curtis, Thatcher embodies the spirit of AMIRI, presenting a series of foundational looks. The collection is marked by a stark monochrome palette emphasizing texture and form, making each piece a statement of understated sophistication.

AMIRI’s Core collection pays homage to the brand’s roots in Californian craftsmanship. The range features seasonless staples such as the denim trucker jacket, a versatile sweatshirt, and a smart polo shirt.
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This lineup is a permanent offering, underlining the brand’s embrace of enduring style. AMIRI’s Core collection represents a snapshot of the West Coast lifestyle, redefined through modern craft.
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