AMIRI introduces down outerwear, expanding its ever-evolving repertoire. In this debut, models Thatcher Thornton and Adamu Bulus highlight the collection’s visual impact, captured against rugged, snow-draped landscapes.
AMIRI injects familiar signatures into these designs—notably, the Bones appliqué and the MA Quad monogram.
AMIRI Down Outerwear Campaign
AMIRI’s take on outerwear incorporates its iconic MA Quad monogram for down jackets and vests, giving them an instantly recognizable edge. Meanwhile, other styles feature the Bones appliqué on jacket sleeves for a bold impression.
AMIRI effortlessly transitions between sporty streetwear and elevated chic, bringing a sophisticated edge reflective of Los Angeles’ dynamic culture. The sporty down jacket, available in black, red, and blue, embodies AMIRI’s signature mix of boldness and refinement, making the piece unmistakably its own.
The embrace of down outerwear marks a fresh evolution in AMIRI’s aesthetic, pushing the boundaries of its casual luxury. In contrast, the brand’s recent fall-winter 2024 campaign occurred at the iconic Palace Theatre in Los Angeles, blending rock-star sensibility with old Hollywood grandeur—highlighting AMIRI’s versatility.
