AMIRI’s fall-winter 2024 campaign pays homage to Hollywood, blending the glamour of the past with the energy of the present and future. This season, the spotlight shines on actors Ashton Sanders and Seth Lee, alongside AMIRI ambassador and musician Sunwoo.
AMIRI Fall/Winter 2024 Campaign
AMIRI’s campaign unfolds at the iconic Palace Theatre in Los Angeles, where photographer Glen Luchford captures the essence of archival film stills. His images evoke a bygone era while remaining firmly rooted in the present.
Under the styling direction of Ellie Grace Cumming, the trio embodies a subtle nostalgia, paying homage to New Hollywood’s nineties heyday. Sanders, Lee, and Sunwoo wear standout looks, effortlessly blending elegance and nonchalance.
Elegant tailoring takes center stage, with the MA Quad Monogram double-breasted suit showcasing a mid-century-inspired silhouette. The result is a masterclass in refined sophistication.
But AMIRI also knows how to keep things relaxed. The season’s tumbled leather jacket is a must-have, and its distressed appearance is inspired by the mid-90s.
With its perfect balance of old-school charm and modern flair, AMIRI’s fall-winter 2024 collection makes a resounding statement.
