Ann Demeulemeester Begins New Chapter with Fall ’21 Campaign

The Fashionisto

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Published September 27, 2021

In front and center, Nick stars in Ann Demeulemeester's fall-winter 2021 campaign.Pin
In front and center, Nick stars in Ann Demeulemeester’s fall-winter 2021 campaign.

Designer Ann Demeulemeester left her namesake label in 2013, with Sébastien Meunier taking over the creative reigns until 2020. Now, Ann Demeulemeester enters its third chapter after its acquisition by Antonioli, helmed by Claudio Antonioli. For fall 2021, Antonioli proposes a soft reboot, going back to the brand’s roots. 

Ann Demeulemeester’s fall collection unfolds with the label’s signature balance of an aesthetically laid-back style but confidently elegant look. Androgynous fashions come together in black and white tones, preserving the timeless attitude of the brand. A new campaign celebrates Ann Demeulemeester’s quintessential looks.

Photographer Alice Rosati (DeFacto Inc.) joins forces with Goetz Offergeld, who looks after styling and art direction for Ann Demeulemeester’s advertisement. Rosati’s images deliver a quiet calm focusing on the svelte silhouettes of men and women wearing classic suits, loose pants, and shirts. Gender-fluid tailoring is the basis of the Ann Demeulemeester brand and a fundamental foundation to build upon for the future.

Ann Demeulemeester Fall/Winter 2021 Campaign

Rachel Rep and Matthew Botakis appear in Ann Demeulmeester's fall-winter 2021 campaign.Pin
Rachel Rep and Matthew Botakis appear in Ann Demeulmeester’s fall-winter 2021 campaign.
Alice Rosati photographs Nick for Ann Demeulemeester's fall-winter 2021 campaign.Pin
Alice Rosati photographs Nick for Ann Demeulemeester’s fall-winter 2021 campaign.
Illya Goldman Gubin and Esra front Ann Demeulemeester's fall-winter 2021 campaign.Pin
Illya Goldman Gubin and Esra front Ann Demeulemeester’s fall-winter 2021 campaign.
Heading out, Nick fronts Ann Demeulemeester's fall-winter 2021 campaign.Pin
Heading out, Nick fronts Ann Demeulemeester’s fall-winter 2021 campaign.
Esra and artist Illya Goldman Gubin appear in Ann Demeulemeester's fall-winter 2021 campaign.Pin
Esra and artist Illya Goldman Gubin appear in Ann Demeulemeester’s fall-winter 2021 campaign.
Relaxing and reading a book, Nick dons a classic Ann Demeulemeester look in black for the brand's  fall-winter 2021 campaign.Pin
Relaxing and reading a book, Nick dons a classic Ann Demeulemeester look in black for the brand’s fall-winter 2021 campaign.

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