McAvoy for Prada–Another image. Another coat. Similar pose. In a new image released from Prada’s fall/winter 2014 menswear campaign, actor James McAvoy is front and center once more, posing for the lens of Annie Leibovitz. Fortunately for McAvoy, who personally could care less about a suit, he has another coat to sport. Delivering a moody gaze, he poses for the black & white image.