Anthony Ramos has returned to the spotlight for Tommy Hilfiger, following his appearance in the brand’s “Pass the Mic” campaign last year. With Tommy Hilfiger’s new “Make Your Move” advertising campaign, the Grammy, Golden Globe, and Emmy-nominated artist leads a season of fresh looks. The spring 2022 collection showcases Tommy Hilfiger’s contemporary interpretation of prep style while also bringing together the worlds of music and fashion.
Tommy Hilfiger ‘Make You Move’ Campaign
Tommy Hilfiger describes the spring collection as a “fresh reimagination of our iconic preppy brand heritage for the future, which we’ve brought to life through every last detail.” The designer continues, “For me, fashion has always been about celebrating individuality and self-expression.”
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For Hilfiger, Anthony Ramos embodies this spirit in everything he does, acting or singing. Putting Ramos front and center for the season, Hilfiger adds, “We’re embracing the best of modern technology to bring this message to our fans around the world, and I’m excited to invite them to Make Your Move.”
The “Make Your Move” campaign is now available worldwide, thanks to a QR code on storefronts that activates augmented-reality mannequins on Instagram, demonstrating dance moves and inviting fans to take photos to post on social media.
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The “Make Your Move” advertisement will also get its turn to shine on TikTok. During a #MoveWithTommy activation in April, fans and friends of the brand will have the opportunity to express their take on Modern Prep to the tune of Ludacris’ track “Stand Up.”
Anthony Ramos appears in Tommy Hilfiger’s latest advertising campaign, alongside models Luka Sabbat, Georgia Palmer, Meghan Roche, Soo Joo Park, Alton Mason, and Liam Kelly. “When you Make Your Move, you’re showing the world what you’re made of – what you’ve got,” explains Ramos.
“It’s about trusting your instincts and never forgetting your roots. I love that when you take modern prep and combine it with the Make Your Move initiative, you are watching a blank canvas come to life. It gives way for every person’s self-expression, and our differences are what makes it incredible.”
Behind the Scenes: Tommy Hilfiger ‘Make You Move’ Campaign
