Mango’s spring 2024 campaign, “Move Forward,” narrated by Antoine Griezmann’s life and aspirations, aligns the athlete’s spirit with the brand’s vision. Griezmann, a World Cup champion known for his number seven, embodies the campaign’s ethos of moving forward, mirroring the clothing’s versatile functionality.
Antoine Griezmann for Mango Spring 2024 Ad
Mango’s campaign explores the textural interplay of fabrics, with Griezmann at the center, presenting a tactile story through clothing. Pieces such as the collar of a linen shirt or the cotton of a trench coat highlight the season’s diversity.
Mango respects the balance between high performance and fashion, much like Griezmann’s career, which is marked by unforgettable moments and significant milestones that define his legacy.
Altogether, this season’s campaign is a tribute to the forward march, not only of the athlete but of any individual who, like spring, embodies renewal and forward momentum, both in life and style.