A.P.C. Puts Denim Basics Front & Center for Spring ’17 Campaign

The Fashionisto

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Published April 4, 2017

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Updated March 23, 2018

Jonas Glöer wears an A.P.C. grey denim John jacket $320, an Andy polo shirt $125, and regular-fit denim jeans $195.Pin
Jonas Glöer wears an A.P.C. grey denim John jacket $320, an Andy polo shirt $125, and regular-fit denim jeans $195.

A.P.C. places the spotlight on its signature denim for spring-summer 2017. The French brand’s latest campaign features items such as its John denim jacket and light washed slim-fit jeans. Stepping out in A.P.C.’s staples, model Jonas Glöer tackles the lead. On the heels of a Prada outing, Jonas connects with photographer Venetia Scott. Posing indoors and outside for the occasion, Jonas is styled by Suzanne Koller. Meanwhile, Ohlman Consorti handles the art direction for the retro-infused advertisement.

Related: A.P.C. Delivers Retro Style Fashions for Fall ’17 Collection

A.P.C. Spring/Summer 2017 Men’s Campaign

Starring in A.P.C.'s spring-summer 2017 campaign, Jonas Glöer wears light washed slim-fit denim jeans $250 with a plaid single-breasted coat.Pin
Starring in A.P.C.’s spring-summer 2017 campaign, Jonas Glöer wears light washed slim-fit denim jeans $250 with a plaid single-breasted coat.
Venturing outdoors for A.P.C.'s spring-summer 2017 campaign, Jonas Glöer sports a navy Hunt jacket $660 with slim-fit denim jeans $195.Pin
Venturing outdoors for A.P.C.’s spring-summer 2017 campaign, Jonas Glöer sports a navy Hunt jacket $660 with slim-fit denim jeans $195.
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