Armani Exchange enlists Lucky Blue Smith as the face of its fall-winter 2019 campaign. The blond, blue-eyed model joins his sister Pyper America for the occasion. Embracing casual style, Lucky wears Armani Exchange’s essential denim and logo-adorned fashions. Mirroring the featured clothes, the advertisement puts the brand’s logo front and center as it covers walls, tape, pavements, and boxes with a fun attitude.
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