Armani Exchange takes to a Los Angeles rooftop for its spring-summer 2020 campaign. The fashion brand taps photographer Simon Eeles to capture “frames of urban life.” Capturing young talent on the rise, Eeles photographs music artist and model Dylan Jagger Lee, actor Will Peltz, and pop duo Bloom Twins.
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Free-spirited, Armani Exchange’s stars move with a bold, irreverent attitude, out on the street amongst old stripped-down buildings, and pose on rooftops. The big letters A and X, defining the action space, like posters on walls, are emphasizing brand’s inclusivity.