Summer Heat–Russian model Arthur Kulkov is once again on board with Swedish fast fashion giant H&M. After showing us a selection of garments from the brand’s latest winter collection, Arthur moves to a paradisiacal setting, definitely enjoying few moments of relaxation under the sun, surrounded by a transparent turquoise sea. Wearing pieces from H&M’s beachwear collection for summer 2013, the WhyNot model is a vision of young and dynamic style in checked numbers, vibrant colors, neon hues and basic tank tops.
