Summer Heat–Russian model Arthur Kulkov is once again on board with Swedish fast fashion giant H&M. After showing us a selection of garments from the brand’s latest winter collection, Arthur moves to a paradisiacal setting, definitely enjoying few moments of relaxation under the sun, surrounded by a transparent turquoise sea. Wearing pieces from H&M’s beachwear collection for summer 2013, the WhyNot model is a vision of young and dynamic style in checked numbers, vibrant colors, neon hues and basic tank tops.
Arthur Kulkov Gets Soaked for H&M’s Beachwear Collection
Recent Updates
Dsquared2 Pre-Fall 2025 Explores the Wild, Work & Night
Dsquared2’s pre-fall 2025 collection stitches together a narrative that defies uniformity, transitioning between corporate precision, preppy scholasticism, rugged exploration, and ...
Filippa K Brings Sleek Tailoring to Holiday Dressing
Filippa K’s holiday edit sharpens its vision for the season. Model Eliseu Zimmer showcases the brand’s inspiring ensembles, wearing tailored ...
Gucci Pre-Fall 2025 Mixes Luxe Tailoring with ’70s Ease
Gucci’s pre-fall 2025 collection taps into the liberated ethos of the 1970s, reworking house codes with a modern ease. The ...
Jeremy Young Frames Massimo Dutti’s Perfect Layers
The art of self-portraiture gets a modern edge as Jeremy Young steps into the dual role of model and photographer ...
ARKET Nails Understated Tailoring for the New Formality
ARKET reinterprets formal dressing with a refined yet effortless perspective, spotlighting Siobahn Filliettaz as the face of its sharp, relaxed ...
Sisley’s Winter 2024 Playbook Delivers From Chill to Chic
Sisley leans into a winter-ready neutral palette, balancing effortlessness with versatility. Model Thijs Leushuis inspires, embodying the brand’s vision with ...