Perfect Fit–Enlisted by H&M to unveil part of its fall 2013 sartorial offering, model Arthur Kulkov embraces a formal sense of style for the upcoming season. Clad in clean two-piece suits, classic coats and crisp cotton shirts, Arthur updates the classic business uniform with silk pocket squares and lightweight scarves, or wears more relaxed quilted jackets and graphic jumpers, proving that style is a matter of individual attitude.