Bad Bunny takes center stage in Calvin Klein’s latest underwear campaign, shot by photographer Mario Sorrenti. The Puerto Rican superstar, known for blurring the lines between music, fashion, and culture, showcases the brand’s new Icon Cotton Stretch collection.
Designed for movement and comfort, the underwear collection features the Infinity Bond waistband, a seamless innovation that eliminates stitching for a smooth, second-skin fit.
Bad Bunny for Calvin Klein Underwear Campaign
Stripped down yet commanding, the campaign embraces Calvin Klein’s signature aesthetic—raw, direct, and unapologetic. Against a mirrored backdrop, Bad Bunny flexes both presence and poise, his tattooed frame emulating the brand’s modern minimalism.
From the crisp white boxer briefs to the deep black trunks, each style reinforces the power of simplicity, letting form and fabric take the spotlight.
This isn’t Bad Bunny’s first foray into fashion. His previous collaborations with JACQUEMUS saw him draped in soft pastels and playful silhouettes, while his adidas partnership brought bold reinventions of classic sneakers.
Most notably, he fronted Gucci’s Valigeria campaign, embodying the luxury house’s jet-set vision with monogrammed travel pieces and a vintage-meets-modern attitude. Whether redefining streetwear or elevating high fashion, his influence remains undeniable.
Now, with Calvin Klein, Bad Bunny strips it all back—just skin, fabric, and confidence.
