Versace makes a definitive statement with the unveiling of its official images announcing Chinese actor Bai Jingting as the new global fragrance ambassador. The stark contrast of Bai’s sharp black suit against the minimalist backdrop reflects the timeless appeal of Versace’s fragrance line.
The images showcase Bai’s unique style, which resonates with self-assuredness and an unyielding attitude. These qualities are mirrored in the distinct character of each Versace scent he presents—Eros Pour Femme, Eros, Bright Crystal, and Yellow Diamond.
Bai Jingting – Versace Global Fragrance Ambassador
With a focus on the luxury and sophistication that defines the brand, the images capture the essence of Versace’s fragrance collection. The bottles, designed with meticulous attention to detail, sparkle in Bai’s grasp, reflecting the opulence synonymous with the label.
Bai Jingting’s poised and compelling presence in these images perfectly aligns with Versace’s brand identity. The visuals cleverly utilize the interplay of light and shadow to highlight the Versace jewelry and the subtle textures of Bai’s attire, creating a sensory experience.
Versace’s narrative is straightforward: a fragrance is a powerful accessory, as integral to one’s presence as the clothes they wear. The anticipation builds for Bai Jingting’s lead in the Versace Dylan Purple fragrance campaign.
