
The world serves as an international stage for Balenciaga’s fall-winter 2022 advertising campaign, making the globe the fashion house’s oyster. The creative director of Balenciaga, Demna Gvasalia, experiments with different proportions for this season. The fashion designer proposes clothing, such as an XXXL hoodie and Large Baggy jeans, as essential items for autumn.

Balenciaga Fall/Winter 2022 Campaign
Big Matthew, a rapper, and Khadim Sock, a model, are the new faces of Balenciaga’s advertising campaign. They wear the brand’s fashionable things with contemporary ease and attitude. Meanwhile, Daniel Roché is the photographer for the fall-winter 2022 campaign for Balenciaga. Big Matthew and Khadim are the subjects of Roché’s camera lens as they make many fashion statements while wearing the high-end version of streetwear produced by Balenciaga.

Big Matthew and Khadim take their ensembles to the next level by accessorizing with bold pieces from Balenciaga, such as the label’s Skin Cat sunglasses or a Trash Bag Large Pouch. For autumn, Balenciaga makes an anti-color statement in black. The fashion label utilizes neutral throughout the board, from sunglasses and boots to hoodies and coats and everything in between. Meanwhile, the season’s silhouettes are shaping up for a good time, from modest fits to dramatic and oversized designs.



