Balenciaga Does A Throwback Studio Treatment for Spring ’18 Campaign

The Fashionisto

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Published December 13, 2017

A father and his kids appear in Balenciaga's spring-summer 2018 campaign.Pin
A father and his kids appear in Balenciaga’s spring-summer 2018 campaign.

Family remains the nucleus for Balenciaga’s spring-summer 2018 campaign. Perfectly mirroring its Paris show, the label employs many of the same street cast models for its advertisement. Going old school with a marbled backdrop, photographer Robbie Augspurger captures the campaign. Meanwhile, Lotta Volkova styles the outing. Balenciaga creative director Demna Gvasalia embraces a mix of straight and oversized silhouettes for the season. A vintage attitude radiates throughout the collection with an emphasis on eclectic style.

Related: Balenciaga Courts the Family Man with Spring ’18 Collection

Balenciaga Spring/Summer 2018 Campaign

Balenciaga continues its family theme for spring-summer 2018 with a son and mother.Pin
Balenciaga continues its family theme for spring-summer 2018 with a son and mother.
Balenciaga's spring-summer 2018 campaign features an unmistakable throwback vibe.Pin
Balenciaga’s spring-summer 2018 campaign features an unmistakable throwback vibe.

Designer Demna Gvasalia makes an oversized proposal with a blue jacket from his spring-summer 2018 collection for Balenciaga.Pin
Designer Demna Gvasalia makes an oversized proposal with a blue jacket from his spring-summer 2018 collection for Balenciaga.

Retro vibes dominate Balenciaga's spring-summer 2018 campaign.Pin
Retro vibes dominate Balenciaga’s spring-summer 2018 campaign.
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