Bally brings its quintessential style to the famed Rodeo Drive in Beverly Hills, California. Bally CEO Frédéric de Narp shares, “From my first day at Bally I made it a priority to bring the brand back to America. We identified the growing power of Los Angeles and decided this was the place to open our first US flagship. The Beverly Hills store represents the new, fully realized retail vision for Bally and it is our most impactful store in the world to date.”
The fashion brand’s flagship store was created in collaboration with David Chipperfield Architects and resides at 340 Rodeo Drive. Opening on the heels of Bally’s London flagship on New Bond Street, the location blends the label’s Modernist heritage with its history of architectural patronage.
The flagship design is inspired by Bally’s 1921 store design by Modernist architect Marcel Breuer. Here, red-marble façade draws immediate attention to Bally, standing out in its surroundings. The store houses two floors with a first devoted to women’s collections and the second to men’s as well as a Gentleman’s Corner and VIP Room. The flagship will feature Made to Order and Shoe Care services. Bally will continue its US expansion with new stores in Miami, Hawaii and New York.
Bally Beverly Hills Flagship Store
