Bally presents its spring-summer 2024 campaign, embodying a seamless blend of tradition and modernity. Art directed by Christopher Simmonds and captured by photographer Alasdair McLellan, the narrative set within the walls of a Milanese villa mirrors the storied heritage of Bally, with a contemporary twist brought forth by creative director Simone Bellotti’s first collection.
Bally Spring/Summer 2024 Campaign
Bally’s campaign showcases a sophisticated collection where leather takes center stage in a striking celebration of contrasts. Here, the classic Plume moccasins, alongside leather bags, nod to Bally’s unparalleled craftsmanship.
These timeless pieces are complemented by a clothing line that boasts soft lines, underscoring the fluidity of the season. The ad weaves together the intricate tales of fabric and skin, the soft with the structure, set against the backdrop of the villa’s grandeur, reflecting the collection’s inspiration and narrative.
Completing the season’s advertisement, Bally’s craftsmanship and innovation core values are discernible in each piece. From the expert tailoring to the precision in minimalistic accessories, the collection is a curated visual exploration of form and function.
