Behind the Scenes of David Beckham’s New Campaign by Guy Ritchie for H&M

The Fashionisto

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Published January 10, 2013

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Updated January 3, 2015

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Beckham the Action Star–Still going strong with his Bodywear line for H&M, David Beckham unites with director Guy Ritchie for a new campaign. Cast as an action hero, Beckham is chased through the streets of Beverly Hills, clad in his boxer briefs. The film debuts February 6, 2013. Beckham adds, “I hope everyone has as much fun watching the film as I had making it.”


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