Ben Sherman Enlists their Shop Boys for the Fall/Winter 2012 Campaign

Aaron

/

Published September 10, 2012

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Mod, Meet Rocker–For the Fall/Winter 2012 Campaign, Ben Sherman pulls references from two of the most prominent cultural and fashion youth movements in history – the Mods and the Rockers. To further embrace the inspirations behind the collection and campaign, Ben Sherman turns to their retail team as the faces of the season. The shop boys are photographed by Antony Crook in various pockets of London such as pubs and pool halls, reflecting the raw spontaneity and exuberance of the iconic youth cultures. Styled by Glenn Kitson, the boys capture the essence of the collection, mirroring the vitality and rebellious style of the Mods and the Rockers within the modern aesthetics of Ben Sherman.

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