Live in Levi’s-The iconic denim brand’s 140-year history and its millions of fans worldwide are to be celebrated in the new Live in Levi’s campaign. A spot directed by Swedish film-maker Fredrik Bond will air on television and in cinemas, and depicts some of the variety of life that takes place in Levi’s. The fall/winter Levi’s collection for 2014 will feature classics like the 501 jean alongside re-imagined versions of some of the brand’s signature styles, including its western shirt and trucker jacket.
