Cumberbatch Gives Up Clothes-Actor Benedict Cumberbatch is the latest star to pose for the ‘Give Up Clothes for Good’ campaign. The initiative is a partnership between TK Maxx and Cancer Research UK. The project includes the donation of clothes and accessories with proceeds from sales going to Cancer Research UK. For the photo, Cumberbatch is half submerged in water, posing for a striking black & white image by photographer Jason Bell.